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Sarah-Jayne Gratton
2 min read
How to Get Your Product or Service to Sell
“I want it and I want it now” – this is the mantra of today’s society. And our cry is getting louder. The need for instant gratification...
Sarah-Jayne Gratton
2 min read
Who put the Hell into Halloween?
As the eerie whispers of Halloween echo through our lanes, with children gleefully collecting their 'treats', it's essential to remember...
David Terrar
5 min read
Reframing the Digital Transformation conversation in 5 steps
I spent two days at Cloud Expo Europe, the premier London based event covering cloud platforms, hybrid and multicloud approaches,...
Forbes
1 min read
Let your Employees Guide Your Digital Transformation
Digital transformation has been a buzzword for years, and many business leaders now realize they have little to show for the major tech...
Sarah-Jayne Gratton
2 min read
The Yellow Brick Road of Influencer Marketing
Any truly successful influencer campaign builds a yellow brick road for its audience to dance down. In today’s ‘get out of my way’ rush...
Sarah-Jayne Gratton
3 min read
Emotional Branding: Understanding the Vision Value and Passion Connection
I first coined the Vision Value Passion (VVP) connection back in 2011 at a speech I gave for Cambridge University. To me and, to many...
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